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YEARBOOKS NORTHWEST
SUMMER CAMP

AUGUST 2 - 4, 2022
WILLAMETTE UNIVERSITY IN SALEM, OREGON

$325 RESIDENT / $265 COMMUTER
Register by June 6 and receive $25 off. Deadline to register is July 1.

GET TO KNOW OUR STAFF

CAMP DIRECTORS

With more than a decade experience in journalism and communications, Carly brings a passion and deep understanding of storytelling to yearbooks. Combined with sharp organization skills and an eye for design, Carly has worked side-by-side with Oregon and Washington schools to create beautiful yearbooks for more than five years. 

Carly Langdon

Genie works with 60 schools throughout Oregon and has been creating yearbooks for over 20 years. She specializes in storytelling, refining themes and design so everything works together to make your book the best it can be.

Genie Westfall

KEYNOTE SPEAKER

Makena Busch, CJE, advises the Pantera yearbook at Mead H.S., where she teaches digital media, graphic design and yearbook. JEA named Busch a 2019 Rising Star and a 2021 Special Recognition Adviser. Her yearbooks have earned state and national awards including a CSPA Gold Crown, NSPA Pacemaker, and Best of Show award. Prior to becoming a teacher she worked professionally as both a freelance photographer and graphic designer.

Makena Busch 

PRESENTERS .. more to come!

Meredith Bledsoe

Glenn Krake

Troy Wayrynen

John Martin

CAMP SESSIONS

DESIGN & PHOTOGRAPHY
WRITING & ORGANZING

VISUAL THEME DEVELOPMENT:

Learn to carry your theme throughout the book with type, color and graphics.

EDESIGN AND CANVA: 

Hands-on practice with basic tools (i.e. uploading and tagging images, placing & cropping photos, inserting and formatting copy, and more!)

COLOR 101: 

Discover the best way to effectively use color in your layout designs.

PHOTOGRAHY: 

A variety of photography classes will be offered, including sport, creative and critique! 

SQUARE ONE: 

Learn and perfect our logical – and easy – formatting approach for placing photographs and words on pages, Square One is based on reimagining the “architecture” of pages into a modern grid.

MAKING MODS: 

Learn the method to mod making and then create samples to use in your 2023 yearbook. 

PHOTOSHOP: 

How to create cut out backgrounds, selective color, and other enhancements.

LADDER LAB: 

Bring your 2022 yearbook and let’s start planning! We will dive into the essentials to every yearbook and the specifics for your 2023 book.

BOOK ORGANIZATION: 

Learn to go beyond the traditional sections. Let your theme help you organize your book.

ZERO ZEROES: 

No one wants a book they aren’t in. Make sure everyone is included in your book.

PLANNING AND WEBBING: 

Before you design a page, you need a plan. Learn how to brainstorm and plan so that your pages tell the whole story.

CAPTION WRITING:

Learn how to write captions that tell stories.

INTERVIEWING AND STORYTELLING: 

It starts with a conversation. But if you don’t ask the right questions, you won’t get the right answers. Don’t worry. It’s not as hard as it sounds.

GETING BETTER QUOTES: 

Ask the right questions, lead the conversation. Get better quotes by coming to the table prepared!

HEADLINE PACKAGING:

Look to the pros to understand how fabulous typography can improve those boring, one line headlines.

LEADERSHIP & CURRICULUM

CURRICULUM:

We know, it’s a lot. Tips and tricks about how to make the Herff Jones curriculum work for you.

GRADING AND STAFF ORGANIZATION:

There are lots of ways to run your yearbook program. Learn how to organize staffers, keep them on task, and how to spend as little time grading as possible.

YBK ROUNDTABLE:

Every yearbook staff has challenges. Let’s come up with solutions so that when they happen, you are prepared.

YEARBOOK 101:

What’s a gutter? What’s a DPS? This session will help give an intro into all things yearbook, including the lingo we use throughout the year.

TASK MANAGER:

Learn our tool that allows you to break down deadlines into tasks so your students can be more successful, and get your book done on time.

LEADERSHIP FOR EDITORS:

New editor? You got this! Start the year on the right foot. Advice from editors who’ve been in your place.